Why an audit is your best commercial argument
When prospecting a new client, the first challenge is often proving your value before you've even started working. A web audit report addresses this problem directly: it shows concretely what's wrong with the prospect's site, and implicitly, what you're capable of fixing.
An audit sent before the first call transforms the conversation: you're no longer in a selling position — you're in a helping position.
The key is to make the report understandable by someone who isn't technical. That's exactly what SiteScanr was designed to do.
The 3 steps to convert with an audit
1. Choose the right moment to send the audit
The ideal time is to send the report before your first call or email exchange. This shows you've done your homework and that you take the relationship seriously.
- Send the report as an attachment or via a secure link
- Accompany it with a short message highlighting 2–3 key points
- Propose a call to discuss the results
2. Highlight opportunities, not problems
A common mistake is presenting the report as a list of criticisms. On the contrary, every identified problem is a potential engagement opportunity for you.
💡 Tip: Reframe problems as opportunities. Instead of "your site is slow", say "by optimising loading speed, you could improve your conversion rate by X%".
3. Propose a clear roadmap
The SiteScanr report already includes prioritised actions. Use this list as a basis to propose a multi-phase action plan, with clear timelines and deliverables.
This reassures the prospect: they can see you have a method, and that the work is plannable and measurable.
In summary
A well-presented audit is not a technical report — it's a sales tool. It proves your expertise, builds trust and opens the conversation on concrete foundations. SiteScanr lets you generate this report in under 3 minutes, so you can focus on what really matters: the client relationship.